Join us in Saint Paul, December 7 to 10, 2026: AIM Practitioner Certification, in person, hosted by Patterson.
🗓 Flexible schedule |  AIM Introduction Certification

Introduction to AIM: Live Lab

Understand why AIM works, shown on one real change of your own: three virtual sessions, interactive practice that knows your change, role plays and an AIM AI Prompt Coach.

  • 3 virtual sessions

    With your instructor

  • About 5.5 hours

    On your own, at your pace

  • AIM AI Prompt Coach

    Knows your change

  • Certificate

    AIM Introduction Certificate
    An instructor leads an AIM in Action session while practitioners work on laptops around the table.

    Inside the
    AIM Introduction Lab

    This lab introduces the core principles of the Accelerating Implementation Methodology (AIM) and shows you how they work together to improve implementation outcomes.

    You will apply AIM concepts to a real initiative while examining sponsorship, readiness, resistance, reinforcement, and the conditions that influence whether a change is successfully implemented.

    Sponsorship Involvement

    Understand why sponsorship is more than visible support and how sponsors use Express, Model, and Reinforce to influence implementation success.

    Target Readiness

    Learn how to assess the people impacted by a change across information, willingness, ability, confidence, and control, then identify where implementation risk is building.

    Reinforcement Strategy

    Understand how formal and informal reinforcement shapes behavior and why sustained implementation depends on aligning consequences with the behaviors the change requires.

    What You’ll Walk Away With

    You will leave the AIM Introduction Lab with more than an overview of change management. You will have a practical foundation for looking at implementation through the AIM lens.

    A Different Way to Think About Implementation

    Understand the difference between installing a solution and achieving the behaviors and business results required for full implementation.


    A Structured Way to Identify Risk

    Recognize where readiness, sponsorship, organizational history, and other implementation conditions may create risk before those issues affect results.


    Practical Insight Into Sponsorship

    Understand what effective Sponsors do and why Express, Model, and Reinforce are critical to implementation.


    A Foundation for Applying AIM

    Begin using AIM concepts and tools on a real initiative so you can carry the methodology back into your work.


    Who This Lab Is For

    The AIM Introduction Lab is designed for people who are responsible for turning organizational decisions into actual changes in behavior and results.

    Project & Program Leaders

    For leaders responsible for delivering initiatives where success depends on people adopting new processes, systems, roles, or ways of working.

    Change Agents & Consultants

    For professionals who want a structured, practical implementation methodology they can apply to real organizational change.

    Leaders & Sponsors

    For leaders who want to better understand their role in implementation and how their actions influence adoption, resistance, and results.

    Your AIM Instructor

    Ann Marvin

    Ann Marvin brings more than 20 years of experience leading transformation, implementation, and organizational change across complex enterprise environments.

    Her work focuses on helping organizations move beyond installation and achieve the behavior changes required to produce business results.

    Throughout the AIM Introduction Lab, Ann connects AIM concepts to real implementation challenges and helps participants apply the methodology directly to initiatives they are working on.

    The emphasis is not simply on understanding AIM. It is on learning how to use AIM to diagnose implementation risk, strengthen sponsorship, anticipate resistance, and improve the likelihood of sustained results.
    Portrait of Ann Marvin

    Flexible Schedule & Details

    Professional participating in a Peacock Hill Consulting live virtual session from a home office
    3 virtual sessions
    Price: $1,500
    Schedule    :
    • Sign up
    • We contact you 
    • We finalize schedule based on both our calendars 
    • We send out calendar invites
      Bring your AI! We use AI during the lab, so you practice applying AI to your AIM work on your own change.

    You Leave With
    More Than a Certificate

    Earn the AIM Introduction Certificate by showing what you can do with AIM on your own change, and leave with practical AIM work products you can apply right away.

    AIM Introduction Certificate

    Answer five questions on your own change and score 70% or more to earn your AIM Introduction Certificate. The AI scores each answer, and you can retake it. It is your first step toward ChangePro and AIM Practitioner Certification.

    Work Products

    Business Case for Action: what is changing, why, and the cost of not changing, moving people from the Current State to the Future State

    Work 1

    Your Change Foundation

    Your Key Role Map diagram showing sponsors, agents and targets

    Work 2

    Your Key Role Map

    Your Critical Next Steps with priorities and sequence

    Work 3

    Your Critical Next Steps

    Each one is built on your own change, starting from your My Change Card.

    Sponsor Assessment radar chart showing AIM methodology dimensions

    Sponsor Assessment

    Key Role Maps diagram showing executive sponsor and change agent hierarchy

    Key Role Maps

    Sponsor Contracting Asks framework diagram

    Sponsor Contracting Asks

    Implementation History Analysis timeline comparing past initiatives

    Implementation History Analysis

    Risk Mitigation Strategies diagram with four key actions

    Risk Mitigation Strategies

    Readiness and Reinforcement Plan timeline showing pre-launch to post-launch phases

    Readiness / Reinforcement Plan

    Continue your AIM journey

    What’s Next in AIM

    Start Thinking Differently
    About Implementation

    Join the lab to understand how AIM works and build a clearer, more structured approach to
    implementation before your next initiative reaches that point.