Join us in Saint Paul, December 7 to 10, 2026: AIM Practitioner Certification, in person, hosted by Patterson.

AIM Practitioner
Certification Program

Earn your AIM Practitioner Certification and turn transformation concepts into lasting adoption, applying the Accelerating Implementation Methodology to real work products from live enterprise initiatives.

6 virtual sessions, flexible schedule
Flexible schedule  |  AIM Practitioner Certification

AIM Practitioner Certification

Earn your AIM Practitioner Certification and turn transformation concepts into lasting adoption, applying the Accelerating Implementation Methodology to real work products from live enterprise initiatives.

  • 6 virtual sessions

    With your instructor, 2 hours each

  • Your own initiative

    Real work products, step by step

  • Payment plans

    2 or 4 payments available

  • Certification

    AIM Practitioner Certification
    An instructor leads a strategy session while practitioners work on their own initiatives around the table.

    What You’ll Work On
    During the Program

    Instead of learning AIM in theory, you apply it step-by-step to your own initiative.
    Across the sessions, you will:

    Assess Your Initiative

    Identify where your initiative is most at risk and where to focus effort.
    • Pinpoint adoption risks.
    • Assess readiness across groups.
    • Focus effort where it matters most.

    Define Sponsorship

    Clarify who is responsible for driving the change and what is expected.
    • Define sponsorship roles.
    • Align leaders on accountability.
    • Clarify expectations across teams.

    Build Your Plan

    Develop a clear plan to move your initiative forward and sustain change.
    • Address resistance.
    • Design reinforcement for new behaviors.
    • Create a focused execution plan.

    Course Outline

    What You’ll Walk Away With

    Everything you build during the program is applied to your initiative, so you leave with clear direction,
    aligned stakeholders, and a plan you can execute immediately.
    A clear view of where your initiative is most at risk.
    A defined sponsorship structure with aligned leaders in place.
    A targeted strategy tailored to your organization and context.
    A focused implementation plan you can execute.

    AIM Certifications &
    Professional Recognition

    AIM Certified Practitioner badge, Accelerating Implementation Methodology
    ACMP Qualified Education Provider logo

    Your Instructor

    Ann Marvin

    Ann Marvin is the founder of Peacock Hill Consulting and Chief of AI Tools for IMA Worldwide, the organization behind AIM. She is a Certified AIM Practitioner with deep expertise in organizational change, knowledge management, and AI-powered learning.

    Her work helps practitioners turn complex frameworks into tools they use on live initiatives, so they do more than understand change: they execute it successfully.

    In this program, you’ll be learning from someone who has worked directly with organizations to drive adoption, align sponsorship, and sustain behavior change.
    Ann Marvin, Certified AIM Practitioner

    Dr. Jennifer Vernam

    Dr. Jennifer Vernam is a Certified AIM Master with 20+ years of experience leading change, training, and implementation across complex healthcare environments.

    Her work focuses on helping leaders and teams apply structured approaches to real initiatives, so they do more than understand change: they execute it successfully.

    As AIM Practitioner Certification Lead, she works directly with organizations to drive adoption, align sponsorship, and sustain behavior change.
    Dr. Jennifer Vernam, Certified AIM Master

    How Your Schedule Works

    Professional joining a virtual AIM session from a home office
    Price: $3,500, or 2 payments of $1,750, or 4 payments of $875
    Format: 6 virtual sessions with your instructor
    Schedule: Ongoing, set with you after you sign up
    Length: 6 sessions, 2 hours each
    What happens after you sign up:
    • We contact you
    • We set the dates around both our calendars
    • We send calendar invites
    Bring your AI! We use AI during the program, so you practice applying AI to your AIM work on your own change.
    How you will learn in this course
    • Read: the AIM Practitioner's Guide, at your own pace.
    • Apply: assignments on a change you are leading, using AI as your practice partner.
    • Talk it through: six virtual sessions with your instructor.

    Everyone learns differently. See how we support that.

    AIM Practitioner Certification FAQs

    What is the AIM Practitioner Certification?

    A program where you learn the Accelerating Implementation Methodology (AIM), created by Don Harrison, founder of IMA Worldwide, by applying it to a real initiative you are leading. You leave with the certification and a focused implementation plan you can execute.

    How long does it take to get AIM certified online?

    Six virtual sessions with your instructor, 2 hours each, scheduled with you after you sign up. Between sessions you read the AIM Practitioner's Guide and work on assignments for your own change.

    How much does the certification cost?

    $3,500, or 2 payments of $1,750, or 4 payments of $875.

    How do I earn the certification?

    You complete seven assignments on your own initiative, then answer seven questions about the work you did. The AI scores each answer, 75% passes, and you can retake it.

    What will I build during the program?

    Work products on your own initiative: a Sponsor Assessment, Key Role Maps, Sponsor Contracting Asks, an Implementation History Analysis, Risk Mitigation Strategies, and a Readiness and Reinforcement Plan.

    Do I need to take Introduction to AIM first?

    It is recommended, especially if AIM is new to you. If you already use AIM, you can go straight to certification.

    Does the AIM certification expire?

    No. Your AIM Practitioner Certification has no term limit. An AIM subscription keeps you current with new tools.

    Start Building Your Plan

    Secure your spot in the AIM Practitioner Certification program and begin working on the structure, alignment,
    and plan your implementation needs.