AIM Training FAQs
What is AIM?
AIM stands for Accelerating Implementation Methodology. It is a research-based change management system created by Don Harrison, founder of IMA Worldwide. AIM helps you close the gap between installing a change and achieving sustained adoption.
Where did AIM come from?
AIM was developed by Don Harrison through decades of field research and practice across organizations implementing real change. The method grew from what consistently worked in day-to-day implementation, not from theory alone.
What is AIM’s core focus?
AIM focuses on implementation as a discipline. You learn to treat resistance as data, make adoption measurable, and manage the people side of change with clear actions that support sustained use in daily work.
What are the ten AIM practice areas?
The ten AIM Practice Areas, as set out in the AIM Practitioner's Guide, are: 1. Define the Change, 2. Build Agent Capacity, 3. Assess the Climate, 4. Generate Sponsorship, 5. Determine Change Approach, 6. Develop Target Readiness, 7. Build Communication Plan, 8. Develop Reinforcement Strategy, 9. Create Cultural Fit, and 10. Prioritize Action. Together they guide how you plan, lead, support and measure adoption across the full life of a change.
Do I need to know all ten practice areas to use AIM?
No. You can start using AIM right away, then build depth over time. Most practitioners begin with a few practice areas that match the needs of their current project, then expand as they keep applying AIM.
Who delivers the AIM programs?
Our programs are delivered by experienced AIM instructors and practitioners. We teach AIM as Accelerating Implementation Methodology, and we respect its origins with Don Harrison and IMA Worldwide. You learn practical ways to apply AIM in your organization, not just definitions.
Programs FAQs
What programs do you offer?
We offer three programs, each on a flexible schedule and built around a real change you are leading: Introduction to AIM, the starting point; ChangePro, for navigating a change you are facing personally; and AIM Practitioner Certification, for leading change with the full methodology. Organizations can also host a live class for a team or region. Contact us and we will help you choose the right fit.
I learn differently. Will this work for me?
That is the point of how we built it. You can read, watch, listen, try, write or talk your way through each topic, at your own pace, and your instructor adapts each coaching session to what you already know. If you need something else, such as transcripts or captions where available, a different schedule or extra coaching time, tell us and we will work it out with you.
Why does this way of learning work?
Research going back decades shows that people taught one to one, with feedback until they master the material, learn more than in a conventional class (Bloom, 1984, Educational Researcher; VanLehn, 2011, Educational Psychologist). AIM Labs applies this in three ways: your instructor coaches you one to one or in a small group, you get feedback on your assignments from your instructor, and in many courses from an AI Coach as well, and every assignment is built on a real change you are leading.
How long do the programs usually take?
Introduction to AIM is a 2-day lab including assignments, delivered in 3 virtual sessions. ChangePro runs as 2 virtual sessions of 90 minutes each, plus self-paced work. AIM Practitioner Certification runs as 6 virtual sessions, or over four days when delivered in person. Every program is scheduled with you after you register.
What formats are available (live, online, in-person)?
All three programs run live online on a flexible schedule. In-person classes are available when an organization hosts a live class for a team or region. Live sessions focus on practice, discussion, and applying AIM to your own change. We also use AI during the sessions, so you practice applying AI to your AIM work.
What is the class size?
Sessions are kept small so there is time for coaching, feedback, and discussion. Depending on how schedules line up, you may learn with a small group or one to one with your instructor. Hosted live classes are sized with the host organization.
Can I learn on my own schedule, or does my organization need a private class?
Individuals can enroll in any program on a flexible schedule. Organizations that want to train an intact team, use internal examples, or align to a rollout calendar can host a private live class. Tell us your audience, timing, and outcomes and we will recommend the right option.
Can you tailor a program for our organization?
Yes, for private deliveries. We can tailor case examples, practice activities, and application work to your implementation context while keeping the core AIM (Accelerating Implementation Methodology) principles consistent. We will also help you choose the right mix of roles to attend so the training supports real adoption, not just awareness.
Which Program to Start With FAQs
I’m new to change. Where should I start?
If you are new to change management or new to AIM, start with Introduction to AIM. From there you can take ChangePro, AIM Practitioner Certification, or both.
I’m a change management practitioner. Where should I start?
Start with Introduction to AIM, then go on to AIM Practitioner Certification. Introduction gives you the core Accelerating Implementation Methodology (AIM) language and tools on a real change of your own; Certification adds the full system, including how to read resistance as data and build adoption into the work plan. If you already use AIM, you can go straight to Certification.
I lead projects or programs. What’s the best starting point?
Start with Introduction to AIM, then go on to AIM Practitioner Certification. You learn to connect implementation steps to project delivery so you can plan for adoption, not just go-live, and manage the risks tied to sustained use. If you already use AIM, you can go straight to Certification.
I work in human resources (HR) or organizational development (OD). What program fits my role?
Start with Introduction to AIM, then go on to AIM Practitioner Certification. You learn a shared language and set of steps you can use to coach leaders, shape sponsorship, and support teams through behavior change with clear actions. If you already use AIM, you can go straight to Certification.
I’m an internal change agent building change capability in my organization. Where do I begin?
Start with Introduction to AIM, then go on to AIM Practitioner Certification. Together they give you a repeatable way to teach and apply AIM across teams so implementation work is consistent, measurable, and easier to scale across initiatives. If you already use AIM, you can go straight to Certification.
ChangePro FAQs
What is ChangePro?
ChangePro is a personal toolkit for navigating change. Built on the Accelerating Implementation Methodology (AIM), it helps you work through a change you are facing right now, so you move from feeling overwhelmed to having a clear, actionable plan. No prior change management experience is required.
What topics does ChangePro cover?
ChangePro covers the gravitational pull of the status quo, the Three Challenges of Personal Change, the emotional response to change, your Frame of Reference, and how to respond to change with intention instead of reacting out of stress.
How is ChangePro delivered?
ChangePro runs on a flexible schedule: 2 virtual sessions of 90 minutes each, with self-paced work on your own change in between. After you register, we set the session times with you.
Are there prerequisites for ChangePro?
No prerequisites and no prior change management experience are required. Bring a real change you are facing at work, such as a new role, system, process, or reorganization, and use it throughout the workshop.
How is ChangePro different from AIM certification?
ChangePro focuses on you: how to navigate a change you are personally facing. AIM Practitioner Certification focuses on leading change for others, with the full methodology and certification requirements. Many people take both, and Introduction to AIM is the shared starting point.
Certification FAQs
What is Introduction to AIM, and do I need it for certification?
Introduction to AIM is the starting point: a 2-day lab, including assignments, that teaches the core concepts and language of AIM, the Accelerating Implementation Methodology created by Don Harrison, founder of IMA Worldwide. You apply AIM to a real initiative of your own and earn the AIM Introduction Lab learning badge. It is the recommended first step before AIM Practitioner Certification.
What do I earn with AIM Practitioner Certification?
AIM Practitioner Certification confirms you can plan and run implementation work using AIM tools and routines. You leave with a practical approach you can apply to projects, programs, and change initiatives where adoption matters.
What are the prerequisites for AIM Practitioner Certification?
You should be active in change work, program or project delivery, HR or OD, or an internal implementation role. We also recommend completing Introduction to AIM first, especially if AIM is new to you, so you start the certification work with shared terms and expectations.
What deliverables will I produce during the certification process?
You build named work products on your own initiative, starting from your Define the Change foundation: a Sponsor Assessment, Key Role Maps, Sponsor Contracting Asks, an Implementation History Analysis, Risk Mitigation Strategies, and a Readiness and Reinforcement Plan. Each one is work you can use on your change right away.
Can I prepay with purchase credits?
Not at this time; we do not sell prepaid purchase credits. That is separate from education credits: IMA is an Association of Change Management Professionals (ACMP) Qualified Education Provider (QEP), and QEP-listed courses earn education credits toward the Certified Change Management Professional (CCMP).
Tools and Subscription FAQs
What are AIM assessment tools?
AIM assessment tools are practical instruments used in the Accelerating Implementation Methodology (AIM) to help you diagnose what is happening during implementation. You use them to surface risks, clarify what people need, and choose the next actions based on evidence, not assumptions.
Which courses include the AIM assessment tools?
The AIM assessment tools are used inside our AIM Practitioner training and any courses where we teach AIM application and skill practice. If a course includes tools, we will state it clearly on the course page and show you where they fit in the learning activities.
Do I get access to the tools in a subscription, and what are the rules?
If your enrollment includes subscription access, you can use the tools during your active subscription term. Your access is tied to your account and is meant for your professional use. If your subscription ends, tool access may end as well unless your enrollment terms state otherwise.
Can I download, copy, or share the tools with my team?
You can use the tools in your own work and in your learning activities. Sharing raw tool files outside your account, reposting them, or distributing copies is not permitted unless your enrollment terms explicitly allow it. If you need team access, the best path is to enroll each practitioner or set up an organization arrangement.
Can I purchase the tools separately without enrolling in a course?
In most cases, the tools are provided as part of training because we teach how to apply them correctly and how to interpret results. If you need tool-only access for an organization, contact us and tell us what tools you need, how many practitioners will use them, and your timeline.
Logistics, pricing, and enrollment FAQs
What formats are available for AIM training and certification?
We offer multiple formats based on the program: self-paced online learning, virtual sessions, and organization-delivered cohorts. The right format depends on your goals, timeline, and whether you are enrolling as an individual or as a team.
How does pricing work?
Pricing depends on the program you choose and how you plan to use it, for example individual enrollment, team cohorts, or an organizational license. If you share your audience size, timeline, and delivery preference, we will confirm the best pricing option.
Where do I enroll?
You can enroll from the program page using the enrollment button when a public checkout is available. If you do not see an enrollment link, you may be looking at an organization-only option or a cohort that requires a quote. In that case, request a quote and we will send the right link.
Can my organization purchase seats for a group?
Yes. Many organizations purchase seats for a cohort or for a set number of practitioners. We can support centralized payment, seat assignment, and a start date that fits your rollout plan.
Do you offer organizational licensing?
Yes. Organizational licensing is available when you need consistent access for a defined group, repeat cohorts, or internal capability building. Licensing options vary by program and intended use, so we confirm scope and governance before quoting.
How do I request a quote, and what information do you need?
Send us a quote request and include: the program you are considering, number of participants, preferred format (self-paced, virtual, on site, or cohort), target start date, and any procurement requirements. We will reply with options, pricing, and next steps for enrollment.
Flexible schedule option FAQs
What is the flexible schedule option?
Every program runs on a flexible schedule, so we build the schedule together. You tell us your availability, we match it against ours, and we arrange the sessions around both. It is the same program with the same applied work on a real initiative, planned around your calendar instead of a fixed start date.
Why do you offer a flexible schedule?
Because schedules change. We teach organizations to plan around how people work, and our own scheduling should do the same. A program you can attend is better than a fixed date you have to skip.
With the flexible schedule, will I be in a group or on my own?
It depends on how schedules line up. You might join others whose availability matches yours, or the sessions might be just you and the instructor. Either way, the certification, the tools, and the applied work on your real initiative are the same.
How do I set up a flexible schedule?
Enroll in the flexible schedule option and we will reach out to you. We will collect your availability and build the session plan together. There is nothing you need to figure out before enrolling. The schedule is something we create with you, not a date you have to fit.
Contact and Support FAQs
How do I contact support?
Email us at support@peacockhillconsulting.com with your name, the email you use to log in, and a short description of what you need. If it helps, include screenshots and the course or page you were viewing.
What should I include so you can help me faster?
Send: your full name, your login email, the course or program name, the device and browser you are using, and the exact message you see. If the issue is billing or access, include which offer you purchased and the date of purchase. Email: support@peacockhillconsulting.com
Who do I contact about private cohorts or team training?
For private cohorts, internal capability builds, or team-based delivery of AIM (Accelerating Implementation Methodology), contact our team at info@peacockhillconsulting.com. Use contact form below!
Where can I find additional resources and help between sessions?
Check the resources inside your course workspace first, including downloads, templates, and session materials. If you need help finding something, email support@peacockhillconsulting.com with the course name and the resource you are looking for.
What if I have trouble logging in or accessing a course?
First, confirm you are using the same email you enrolled with and try a password reset. If access still looks wrong, email support@peacockhillconsulting.com with your login email and the course name.
Want a live AIM class near you? Or other questions?
AIM certification questions
Is there an online or virtual option?
Yes. AIM Practitioner Certification runs as virtual sessions on a flexible schedule, so you can complete it online from your location. If you would like an in-person class for your team or region, contact us to host one.
How long does it take to get AIM certified?
In the flexible online format, AIM Practitioner Certification runs as 6 virtual sessions scheduled with you. In person, it runs over four days. There is no separate exam period after the course.
Does the certification expire?
No. Your AIM Practitioner Certification has no term limit. AIM keeps evolving, so an AIM subscription keeps you current with new tools and new ways to run existing tools.
Is a change management certification worth it?
It depends on what you need it to do for your work. A practical way to judge value is what you have in hand on the last day: a usable implementation plan for a real initiative you own, hands-on practice using AIM tools and assessments, ACMP QEP credits toward the CCMP, and a repeatable way to plan and drive adoption you can apply to future changes.
What kinds of change initiatives do participants bring?
Participants bring real initiatives they are responsible for. Common categories include system implementations, service redesigns, policy and compliance standards, consolidations and reorganizations, and culture programs. AI adoption and return-to-office initiatives are also explicitly eligible.
Does AIM work for AI adoption and digital transformation?
Yes. AIM (Accelerating Implementation Methodology) is built for high-uncertainty change like AI adoption and digital transformation change management. The tools keep you anchored on what drives adoption: sponsorship (clear ownership, decisions, and visible involvement), readiness (role and workflow impact, capability building, and local conditions), and reinforcement (measurement, feedback loops, and consequence management so new behaviors sustain).
Can I use my ERP or technology rollout as my certification project?
Yes. ERP change management and technology rollouts are a strong fit for the AIM Practitioner Certification project, because they often suffer from the same gap: installation is not implementation. The system can go live while adoption, role clarity, workflow changes, and sustained use lag behind. In the program, you apply AIM to close that gap using sponsorship, readiness, and reinforcement so the change sticks.
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