Join us in Saint Paul, December 7 to 10, 2026: AIM Practitioner Certification, in person, hosted by Patterson.

Introduction to AIM:
Move Beyond Theory

Learn AIM on your own schedule by applying it to a real change you are leading, with AI in the room as your practice partner.

3 virtual sessions, flexible schedule
Two colleagues working through a change plan together at a laptop

Inside the
AIM Introduction Lab

This lab introduces the core principles of the Accelerating Implementation Methodology (AIM) and shows you how they work together to improve implementation outcomes.

You will apply AIM concepts to a real initiative while examining sponsorship, readiness, resistance, reinforcement, and the conditions that influence whether a change is successfully implemented.

Sponsorship Involvement

Understand why sponsorship is more than visible support and how sponsors use Express, Model, and Reinforce to influence implementation success.

Target Readiness

Learn how to assess the people impacted by a change across information, willingness, ability, confidence, and control, then identify where implementation risk is building.

Reinforcement Strategy

Understand how formal and informal reinforcement shapes behavior and why sustained implementation depends on aligning consequences with the behaviors the change requires.

Course Outline

What You’ll Walk Away With

You will leave the AIM Introduction Lab with more than an overview of change management. You will have a practical foundation for looking at implementation through the AIM lens.

A Different Way to Think About Implementation

Understand the difference between installing a solution and achieving the behaviors and business results required for full implementation.


A Structured Way to Identify Risk

Recognize where readiness, sponsorship, organizational history, and other implementation conditions may create risk before those issues affect results.


Practical Insight Into Sponsorship

Understand what effective Sponsors do and why Express, Model, and Reinforce are critical to implementation.


A Foundation for Applying AIM

Begin using AIM concepts and tools on a real initiative so you can carry the methodology back into your work.


Who This Lab Is For

The AIM Introduction Lab is designed for people who are responsible for turning organizational decisions into actual changes in behavior and results.

Project & Program Leaders

For leaders responsible for delivering initiatives where success depends on people adopting new processes, systems, roles, or ways of working.

Change Agents & Consultants

For professionals who want a structured, practical implementation methodology they can apply to real organizational change.

Leaders & Sponsors

For leaders who want to better understand their role in implementation and how their actions influence adoption, resistance, and results.

Your AIM Instructor

Ann Marvin

Ann Marvin brings more than 20 years of experience leading transformation, implementation, and organizational change across complex enterprise environments.

Her work focuses on helping organizations move beyond installation and achieve the behavior changes required to produce business results.

Throughout the AIM Introduction Lab, Ann connects AIM concepts to real implementation challenges and helps participants apply the methodology directly to initiatives they are working on.

The emphasis is not simply on understanding AIM. It is on learning how to use AIM to diagnose implementation risk, strengthen sponsorship, anticipate resistance, and improve the likelihood of sustained results.
Ann Marvin, Certified AIM Practitioner

Flexible Schedule & Details

A participant joins a virtual AIM session from her home office.
3 virtual sessions
Price: $1,500
Schedule:
  • Sign up
  • We contact you 
  • We finalize schedule based on both our calendars 
  • We send out calendar invites
    Bring your AI! We use AI during the lab, so you practice applying AI to your AIM work on your own change.

How you will learn in this course
  • Read: the Introduction to AIM guide, at your own pace.
  • Apply: take-away assignments on a change you are leading, with an AIM AI Prompt Coach.
  • Talk it through: three virtual sessions with your instructor.

Everyone learns differently. See how we support that.

You Leave With
More Than a Badge

Earn the AIM Introduction Lab learning badge and leave with practical AIM tools and work product you can apply right away to your own live change.

Learning Badge

Complete the AIM Introduction Lab and earn your AIM Introduction learning badge. It is your first step toward ChangePro and AIM Practitioner Certification.

Work Products

Implementation History Analysis timeline comparing past initiatives

Assignment II

Implementation History Analysis

Key Role Map diagram showing sponsors, agents and targets

Assignment III

Key Role Map

Implementation Risk Forecast with priorities and sequence

Assignment IV

Implementation Risk Forecast

Each one is built on your own change, starting from your Define the Change foundation.

Sponsor Assessment radar chart showing AIM methodology dimensions

Sponsor Assessment

Key Role Maps diagram showing executive sponsor and change agent hierarchy

Key Role Maps

Sponsor Contracting Asks framework diagram

Sponsor Contracting Asks

Implementation History Analysis timeline comparing past initiatives

Implementation History Analysis

Risk Mitigation Strategies diagram with four key actions

Risk Mitigation Strategies

Readiness and Reinforcement Plan timeline showing pre-launch to post-launch phases

Readiness / Reinforcement Plan

Continue your AIM journey

What’s Next in AIM

Start Thinking Differently
About Implementation

Join the lab to understand how AIM works and build a clearer, more structured approach to
implementation before your next initiative reaches that point.