Learn to Make Change Stick with AIM

Flexible Accelerating Implementation Methodology (AIM) learning built around a real change you are leading. Apply each tool to your own initiative as you go.

Powered by IMA Worldwide • 40+ Years of Implementation Research

Your AIM Learning Path

Flexible schedules and real application at every step. Start with Introduction to AIM, then go deeper with ChangePro, Certification, or both.

Introduction to AIM course

Step 1 · Start here

Introduction to AIM

Flexible schedule · $1,500

Learn the core of AIM (sponsorship, readiness, resistance and reinforcement) by applying it to a real initiative of your own.

Start with Introduction to AIM
ChangePro workshop

Step 2 · Personal change

ChangePro

Flexible schedule · $500

Work through a change you are facing right now and leave with a personal toolkit and a clear plan for it.

Explore ChangePro
AIM Practitioner Certification

Step 2 · Lead change

AIM Practitioner Certification

Flexible schedule · $3,500 · ACMP QEP credits

Apply AIM step by step to your own initiative and earn the credential with work products you can use right away.

Explore Certification

Take ChangePro, Certification, or both. Every step is built around a real change you are leading.

AIM Practitioner Certification live in Portland, Oregon

Live and in person

We are live in Portland this week

Our in-person AIM Practitioner Certification cohort is in session in Portland, Oregon, October 12 to 15. Want a live class like this near you? Contact us to host one.

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Your AIM Learning Path

Flexible schedules and real application at every step. Start with Introduction to AIM, then go deeper with ChangePro, Certification, or both.

Empty space, drag to resize

AIM Practitioner 
Certification 

Price: $3,500 USD

AIM Practitioner Certification, flexible online learning program
AIM Practitioner Certification, in-person cohort in Portland, Oregon, October 2026

Why AIM Learning Is Different

Many change courses focus on concepts and communication. AIM learning is built around implementation work, with practical tools for sponsorship, readiness, reinforcement, and sustained adoption.

Built on observable behaviors, not abstract theory.
Focused on implementation, not just installation.
Reinforcement is treated as a core lever, not an afterthought.
Earned through application, not memorization.

You Leave With

More Than a Certificate

Leave with a recognized credential, practical AIM tools, and work product
you can apply immediately on live change initiatives.

Credentials

AIM Certified - Accelerating Implementation Methodology badge
ACMP Qualified Education Provider logo
AIM Accredited Practitioner logo

Work Products

Sponsor Assessment radar chart showing AIM methodology dimensions

Sponsor Assessment

Key Role Maps diagram showing executive sponsor and change agent hierarchy

Key Role Maps

Sponsor Contracting Asks framework diagram

Sponsor Contracting Asks

Implementation History Analysis timeline comparing past initiatives

Implementation History Analysis

Risk Mitigation Strategies diagram with four key actions

Risk Mitigation Strategies

Readiness and Reinforcement Plan timeline showing pre-launch to post-launch phases

Readiness / Reinforcement Plan

What You Will Be
Able to Do After AIM Certification

Build the judgment, tools, and confidence to focus effort where adoption is
most at risk - before problems show up after go-live.

Diagnose where adoption risk is highest

Build sponsorship coverage across levels

Know which AIM tools to prioritize in the situation

Improve readiness across affected groups

Design reinforcement that supports new behaviors

Structure stronger sponsor asks

Build Readiness with ChangePro

ChangePro helps participants build personal readiness, understand the human side of
change, and leave with practical tactics you can use immediately.

AIM Community Office Hours session - instructor presenting change management diagram

ChangePro Oct 7-14, 2026

Price: $500 

Built for Professionals
Accountable for Adoption

AIM learning is designed for people who need change to translate into
real behavior change, not just completed activities.

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Change Leaders
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Project & Program Managers
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Consultants
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HR / L&D / OD Leaders
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Transformation Leads
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Agile / Delivery Leads
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Why Professionals Choose AIM

AIM combines 40+ years of implementation research with practical tools leaders and
practitioners can use in real-world change efforts.
"Having led change management for several Fortune companies, I have reviewed and used multiple change management models. The best one that I have used, and that has moved the change needle the farthest, is AIM. No model gets to the heart of change and produces the actual business results quicker. Well worth the investment”
Director, Leadership and O.D.
Specialty Retail
"AIM has been a tremendous aid in making cultural barriers more visible and opening the dialogue about behaviors that need to change to meet our target and expected outcomes. It's provided ways to have conversations of who the Sponsors need to be, and what is needed from them to be successful."
Black Belt,
Healthcare System

Want a live AIM class near you? Or have other questions?

Common questions about AIM

What is AIM?
AIM stands for Accelerating Implementation Methodology. It is a research-based change management system created by Don Harrison, founder of IMA Worldwide. AIM helps you close the gap between installing a change and achieving sustained adoption.

Where did AIM come from?
AIM was developed by Don Harrison through decades of field research and practice across organizations implementing real change. The method grew from what consistently worked in day-to-day implementation, not from theory alone.

What is AIM’s core focus?
AIM focuses on implementation as a discipline. You learn to treat resistance as data, make adoption measurable, and manage the people side of change with clear actions that support sustained use in daily work.

What do I earn with AIM Practitioner Certification?
AIM Practitioner Certification confirms you can plan and run implementation work using AIM tools and routines. You leave with a practical approach you can apply to projects, programs, and change initiatives where adoption matters.

What are the prerequisites for AIM Practitioner Certification?
You should be active in change work, program or project delivery, HR or OD, or an internal implementation role. We also recommend completing Introduction to AIM first, especially if AIM is new to you, so you start the certification work with shared terms and expectations.

Does AIM Practitioner Certification count toward the CCMP?
Yes. The program is delivered by an ACMP Qualified Education Provider and provides QEP education credits that can be applied toward CCMP education requirements.

Fill out the form and we will follow up to discuss hosting a live AIM class: your group, location, and timing. We also welcome questions about team training.